Level Up your Lead Generation Game in 60 Days (Part 4 of 5)

Posted by Iris Price on Mar 1, 2017 12:30:00 PM

Weeks 5 and 6 - Focus: Social Media Marketing, Repurposing Content


First things first...

1. Keep up the habit: For each week, write a blog post and send emails to nurture your leads.

In the second part of this series, we talked about how blogging benefits an online business. The more blog posts you create, the more leads your site will generate. Just follow the same steps we have laid out in the past to decide on a topic, and write your blog. This is also a great opportunity to master blog optimization. 

Meanwhile, we introduced lead nurturing via email in the third part of this series. Be sure you have valuable, targeted emails going out to your leads this week.

Now, let's dive into two new projects that you can add to your arsenal of lead generation strategies.

 

Get the 30 Greatest Lead Generation Tips, Tricks and Ideas PDF

 

Read More

Topics: Content Marketing, Lead Generation, Content Creation, Social Media Marketing, Repurposing Content, Brand Awareness

Level Up your Lead Generation Game in 60 Days (Part 3 of 5)

Posted by Iris Price on Jan 31, 2017 2:30:00 PM

We're now on the third phase of this crash course on generating leads to grow your business. As in many projects, it's tempting to slack off halfway through. But keep going! One of the topics covered by this post is assessing your lead conversion paths. You'll be able to tell if your efforts to generate leads have been effective.

We'll also let you know how to begin a relationship with the leads you've generated so far. You'll be leading them further on the buyer's journey.

Read More

Topics: Blogging, Lead Generation, Content Creation, Lead Nurturing

Level Up your Lead Generation Game in 60 Days (Part 2 of 5)

Posted by Iris Price on Jan 17, 2017 12:53:10 AM

A successful business has many moving parts. Marketing your online business, like the rest of the other parts, requires time and dedicated effort. You want to reach a wider audience, generate more leads, continuously engage them, and close more transactions.

With inbound marketing, especially in the process of lead generation, growing an online business translates to growing your marketing efforts. Past marketing projects will continue to create interest in your business even as you start new projects. You are building a body of content that gets bigger and more effective over time. Creating new, valuable content will increase the perception of your expertise in the industry. This will lead to a stronger engagement with the people you reach. With effective nurturing, you will have more sales, and grow public awareness of your brand.

This series will give instructions on exactly that: building a body of valuable, engaging content to generate more leads.

Read More

Topics: Content Marketing, Blogging, Lead Generation, Blog Optimization

Level Up your Lead Generation Game in 60 Days (Part 1 of 5)

Posted by Iris Price on Dec 7, 2016 11:12:03 PM

Lead generation is an integral part of growing a business. You may be offering a niche service or a product that caters to a wide range of customers. Your company may be a startup or an established name in your industry. Businesses big and small can greatly benefit from lead generation and inbound marketing.

Read More

Topics: Inbound Marketing, Lead Generation, Buyer Persona

How to Generate Leads and Use Inbound Marketing to Grow your Business

Posted by Iris Price on Nov 28, 2016 3:43:29 AM

Are you the CEO of a company that's been around for a while? Are you wondering if your marketing budget is being spent on the right things?

Read More

Topics: Inbound Marketing, Lead Generation

MEASURING MARKETING EFFECTIVENESS

Posted by Clément Yeung on Aug 25, 2016 10:00:00 AM

If measuring marketing effectiveness online is something you need help with then you're in the right place!

I'm also going to give you free access to something that will help make it a lot easier for you and your colleagues and / or bosses to implement in your business.

Before Vandt International was founded, I ran a modest webdesign company. I made a lot of mistakes and took way too long to start measuring the things that mattered to me.

Even at the beginning when Vandt International had just launched, we embarked on a very expensive marketing campaign that ended up being a dud. It was the biggest eye-opening experience that I have ever had when it comes to deciding where to spend company money and how.

Read More

Topics: ROI, Marketing, measurement, scaling your business